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How to Really Use LinkedIn

 

April 9, 2015 | by Jack Hubbard, Chief Experience Officer, St. Meyer and Hubbard

 

 

LinkedIn is one of the more talked about and written about subjects in business today.

 

 

When I googled Books about LinkedIn there were 219 million hits. That’s not surprising. LinkedIn is one of the more talked about and written about subjects in business today. Everything comes back to connections and with LinkedIn the six degrees of separation is taken down to about 3.5. Some of the titles involve LinkedIn for Sales, Social Media Marketing, Power Formula for LinkedIn and the ever popular LinkedIn for Dummies. For my money, How to Really Use LinkedIn by Jan Vermeiren is the best I’ve seen.

 

Those of you that have know me or have heard me speak at a conference or banking school understand that I read a sales, marketing or sales management book every week. My criteria for each is simple; the book has to have 250 pages or less and the print has to be large so there are actually less pages. The book also must be practical – I need to be able to use what I read quickly. How to Really Use LinkedIn passes all those tests with flying colors with one more plus. When you buy the book you receive numerous additional websites for coaching and up to date ideas. This is important since LinkedIn changes things pretty regularly and without job aides it can be difficult to keep up. Here are just a few of the ideas you receive when you jump into Jan’s book. I get these questions a lot from bankers:

 

 

There are 21 Chapters chock full of great stuff and 10 Appendix pages with URL Shorteners Online Dashboard and Online Marketing and Business Tools. It is written in an easy-to-understand format. For those that use LinkedIn sparingly or are new to it, the information is terrific. For power users some of the nuances will make your trips to the LinkedIn site much more beneficial – for you and for those you connect with. Happy reading.

 


 

Jack Hubbard, Chief Experience Officer, St. Meyer and Hubbard

Widely known as the "Professor of Prospecting," Jack Hubbard has shared his passion for what it takes to build trust-based sales initiatives for more than three decades. He has helped build more than 100 Performance Management Cultures from Maine to Florida, Texas to California and all points in between. With more than 67,000 bankers personally trained and coached, Hubbard is one of America's most sought after facilitators. An author, lecturer and classroom instructor, Hubbard's expertise and out-of-the-box thinking put him in great demand when the subject matter is sales and sales management in business and commercial banking.