I usually provide a book review in this column. This month I want to introduce you to value that comes to you for free in the form of blogs and newsletters. For those that have seen me at a banking school or a conference, you know I receive lots of emails – upwards of 500 or more a day. Some complain about the number of items that pop into their box. I revel in them. The more I get the more knowledge is there for the taking and the more I can help clients and the banking industry. Here are a few golden nuggets to flow to my Outlook regularly.
The Financial Brand – www.thefinancialbrand.com
This weekly digital publication was founded by Jeffrey Pilcher. Jeffrey and well-respected marketing strategist, Jim Marous writes most of the content but many guest authors are featured as well. It is the cream of the financial marketing crop – a must read.
Convince and Convert – www.convinceandconvert.com/blog/
Jay Baer is someone you should be following. He has advised more than 700 companies in the marketing space worldwide since the mid-1990s. Convince and Convert was voted the #1 content marketing blog by the Content Marketing Institute. There’s a reason. This weekly newsletter is short on theory and long on practical, actionable ideas.
Peppers and Rogers Group - www.peppersandrogersgroup.com
Whatever Don Peppers writes, I read. I follow him on LinkedIn and on Twitter @donpeppers. Peppers and Rogers is famous for its approach to one to one marketing. Don and his partner Martha Rogers were one of the early consultants in the CRM movement. Eight books (some bestsellers) have come from their creative minds. They offer both a regular blog and a free publication called Customer Strategist. This publication provides readers with insights into innovative strategies around the customer experience. Great stuff here on a regular basis. I especially like the practical case studies from outside banking (we need to look at those more).
RAIN Today – www.raintoday.com
Over 100,000 sales and marketing professionals receive this publication. Focused on sales, there are always several great articles with ideas on prospecting, onboarding, insight selling and much more. Written by bestselling authors such as Mike Schultz, Charles Green and others, I open this and read it as soon as I see it pop into my inbox.
Selling Power - www.sellingpower.com
I like Selling Power for several reasons. The articles from outside banking. The authors are actual sales people who don’t wax eloquently about what could be or a slog through university study that has no applicability to reality. The newsletter, Sales Management Digest, is tightly written featuring diverse topics ranging from sales production to sales coaching, CRM adoption to the CEO and the sales process and much more. One additional cool thing is SPTV. Every day there is a short video with a sales professional discussing an important subject. I rarely miss an opportunity to see one.
There are many more sales and marketing professionals that drop by to see me via email. I look forward to reading sales and marketing ideas from Tony Hughes, Jill Konrath, Daniel Pink and Mike Kunkle. Articles and ideas from CEB, Trusted Advisor and Anthony Innarino make the cut too. No one can read them all. The challenge is to find several you like and that work for you. The key is to do some clicking of your own and register for some of these extraordinary publications. I am in no way suggesting that you should strive to receive 500 or more emails. Getting the right emails is the key to value – yours and your customers as you look to have a breakout 2016.
Widely known as the "Professor of Prospecting," Jack Hubbard has shared his passion for what it takes to build trust-based sales initiatives for more than three decades. He has helped build more than 100 Performance Management Cultures from Maine to Florida, Texas to California and all points in between. With more than 67,000 bankers personally trained and coached, Hubbard is one of America's most sought after facilitators. An author, lecturer and classroom instructor, Hubbard's expertise and out-of-the-box thinking put him in great demand when the subject matter is sales and sales management in business and commercial banking.