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Virtual Learning Labs Archive


 

Date Title Description
March 9, 2017 What Bankers Need to Know about the New LinkedIn UX You may have heard that LinkedIn is upgrading and revamping its widely used main Website. Some people already have access to it; if you don’t have it yet, you most definitely will in the near future. Brynne Tillman has been pouring over the new site and interface and will share all the things Bankers need to know including what's new, what's changed, what's gone and/or moved to Sales Navigator and how you can take advantage of this "new" LinkedIn in your Social Selling.

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November 16, 2016 Becoming LinkedIn-Licious… The Little Things The average high performing sales professional uses LinkedIn over two hours a day. The average banker is on about 17 minutes per month. This practical, fast-paced webinar helps financial services professionals understand the power of LinkedIn and how to use it as a value, education and net-sharing tool. Jack Hubbard, a LinkedIn Savant, outlines a disciplined approach to using LinkedIn and how to integrate this amazing resource into your daily sales DNA. If you want the latest cold call advice you won’t get it here. If you are looking to help build trust with your marketplace using LinkedIn, don’t miss this program.

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September 28, 2016 The LinkedIn Game Plan: Building your business through relationships, brand, and insights With over 450 million members, LinkedIn has quickly become the platform of choice for professionals around the world to connect, engage, and conduct business. For bankers, insurance professionals, and all client-facing associates in financial services, the question becomes, how can I leverage LinkedIn to drive more deals, build stronger relationships, and accelerate prospecting? Whether you are a power user, total novice, or somewhere in between, join LinkedIn’s Ryan Freeman, Financial Services Sales Manager, and Jack Hubbard, Chief Experience Officer of St. Meyer & Hubbard, as they discuss how to create a LinkedIn game plan to effectively leverage the platform as a revenue-building tool.

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December 10, 2015 Selling to Couples – How to Close the Sale with Two Different Decision Makers Have you ever worked with a couple and been close to sealing the deal, but one of them is still holding back? The old adage is true….”opposites attract.” And that means you’re likely dealing with two different decision making processes and two different money personality types. What can you do to make sure you are connecting with and meeting the needs of both people? The secret is to understand how each person makes decisions and what factors matter most to each member of the couple.

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November 12, 2015 The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results Listen to Matt Dixon, Executive Director, Financial Services and Customer Contact Practices at CEB, as he discusses why today your success or failure depends on who you challenge. To win today just being a challenger isn't enough; you need a Challenger inside the customer organization—a Mobilizer.

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October 8, 2015 Front Office + Back Office = CEM: Expanding the Customer Experience Equation Listen to Ron Balmer, Managing Director, Customer Experience at Greenwich Associates, as he discusses why operational (Back Office) integration is as important as front office management.

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September 3, 2015 How Training & Sales Leaders Must Partner to Drive Results with Sales Training Listen to Mike Kunkle, sales transformation leader, as he discusses how to help training initiatives generate impact within your organization.

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May 21, 2015 Digital Conversations Listen to Amber Farley, Executive Vice President of FMS Social, a division of Financial Marketing Solutions and Laura Pomerene, CFMP, First National Bank & Trust to learn how digital and social channels are impacting consumer behavior, creating more advanced targeting options for marketers, and increasing opportunities to nurture and convert leads.

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April 16, 2015 The Challenger Sale: Driving Growth by Taking Control of the Customer Conversation Matt Dixon Executive Director, Financial Services and Customer Contact Practices at CEB and Jack Hubbard, Chief Experience Officer of St. Meyer & Hubbard discuss how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers’ expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and greater growth.

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Mar 12, 2015 LinkedIn Value Strategies... What’s Now, What’s Next? Jaymie Brill SMB Account Executive Manager for Financial Services, LinkedIn Sales Solutions at LinkedIn, Pamela Hannett Salesforce.com Practice Lead at SilverTech, Inc. and Jack Hubbard, Chief Experience Officer of St. Meyer & Hubbard discuss the most powerful networking, prospecting and value tool ever created: LinkedIn.

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Feb 12, 2015 Making Sense (and Dollars) with Vertical Markets Luis Lobo, Executive Vice President of BB&T and Katie Coates of Katie Coates Consulting discuss marketing and selling to multi-cultural segments, tapping into the Hispanic market and how one bank set the course decades ago to reach them and reaching Millennials hearts and wallets.

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Jan 15, 2015 Create the Plan, Set the Compass, Here We Go Mary Beth Sullivan, Managing Partner, Capital Performance Group and Lance Kessler, Chief Executive Officer, Lance Kessler & Associates explore strategic and marketing planning with a practical bent.

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